The aim of our blog is to compare the strategy of two famous natural cometic brands : L’Occitane and The Body Shop.
But, before getting into the substance of that case, let me introduce our team !
Let’s begin with Besma ! After working on the implementation of a consumer website all over Europe and the Middle East for Aveeno brand (J&J Family Of Companies) and on the writing of Garnier & L’Oréal Paris claims, she will be our project manager in order to carry out our mission.
Yuhan will be our The Body Shop brand manager. After having spent time and energy in Carrefour head office as purchaser and in Decathlon as supply chain leader in China, Yuhan came to join us to share her expertise.
Christine will be in charge of L’Occitane brand. Knowing that she worked on the new website of the watch brand Baume&Mercier and on events for a wine brand in the Singaporean market, we support the idea that she will be a great brand manager too !
Finally, a few words about me, Adelia. I will be the digital manager of the website. After working for Azzaro in publics relations, and for Lanvin and Fendi perfumes in Paris as communication and digital assistant, it’s with great pleasure that I will manage the content of this blog and give a little help to Yuhan with the management of The Body Shop brand.